Topic Brief
You will understand the importance of the course and how it can help you earn money.
Skill(s) the trainee will acquire after completing this topic:
Video Link: https://youtu.be/ho3YRnsf_I0
Topic Brief
You will get to know about the trainer, his experience, his relevance to the course and his motivation to teach this course.
Skill(s) the trainee will acquire after completing this topic:
Video Link: https://youtu.be/sC9dQNOYQ1g
Topic Brief
You will understand the structure of the course, how to proceed with the course, what to expect and how to prioritize the learning for maximum impact.
Skill(s) the trainee will acquire after completing this topic:
Video Link: https://youtu.be/E8NjkhUpda0
Topic Brief
You will understand what you need to get started with this course, who is this course for, who should not attend this course, what kind of expectations should a student has from this course.
Skill(s) the trainee will acquire after completing this topic:
Video Link: https://youtu.be/hPbfVhk7fhY
Topic Brief
You will learn how search is a fundamental behavior of humans and how search for answers, solutions, needs and wants has moved to the digital devices.
Skill(s) the trainee will acquire after completing this topic:
Video Link: https://youtu.be/JuTgzAv6xYw
Topic Brief
You will understand about different types of searches and the search engines available in the market. You’ll also know about the main search engines for the businesses and SEO.
Skill(s) the trainee will acquire after completing this topic:
Video Link: https://youtu.be/wqYPIQdqOFI
Topic Brief
You will get to know Google as a company, its parent company Alphabet and as a Search Engine giant as well.
Skill(s) the trainee will acquire after completing this topic:
Video Link: https://youtu.be/og2RTAMgATc
Topic Brief
You will understand how two main search engines evolved over the years.
Skill(s) the trainee will acquire after completing this topic:
Video Link: https://youtu.be/xCJ5x6hc8-k
Topic Brief
You will understand how big the internet is and how much information is produced daily all over the world. How Google search organizes this information, how search algorithms work and how does it produce useful responses.
Skill(s) the trainee will acquire after completing this topic:
Video Link: https://youtu.be/HpzdiLC5pVs
Topic Brief
You will understand what SEO is and why is it so important in this era of knowledge economy.
Skill(s) the trainee will acquire after completing this topic:
Video Link: https://youtu.be/9arRSytqLak
Topic Brief
You will understand Google’s algorithm and how it performs several logical and mathematical calculations to process, organize and display its search results.
Skill(s) the trainee will acquire after completing this topic:
Video Link: https://youtu.be/FxK1Y1je3rY
Topic Brief
You will understand the difference between on-page and off-page optimization and how are they different, yet essential for SEO.
Skill(s) the trainee will acquire after completing this topic:
Video Link: https://youtu.be/ucO-liMNDe4
Topic Brief
You will understand the difference between Search Marketing, Social Media Marketing, and overall Digital Marketing.
Skill(s) the trainee will acquire after completing this topic:
Video Link: https://youtu.be/ptlDyl5Qzto
Topic Brief
You will understand the different types of SEO techniques. What is allowed and what is not allowed. What is White Hat and What is Black Hat and how does Grey Hat fits in.
Skill(s) the trainee will acquire after completing this topic:
Video Link: https://youtu.be/m_1fX0Jbt4A
Topic Brief
You will understand the difference between organic search and paid search.
Skill(s) the trainee will acquire after completing this topic:
Video Link: https://youtu.be/kf2kx8g2WhI
Topic Brief
You will learn the difference between SEO profession and other professions like development and design and how they are dependent on each other for a successful SEO job.
Skill(s) the trainee will acquire after completing this topic:
Video Link: https://youtu.be/0LhR-lwPBqs
Topic Brief
You will understand the content and how many formats of content do we regularly see on the internet.
Skill(s) the trainee will acquire after completing this topic:
Video Link: https://youtu.be/FqmWM11_QaE
Topic Brief
You will have understanding of Google's Mission and how its one line Mission Statement has been driving the whole company and all the products they build since 1998.
Skill(s) the trainee will acquire after completing this topic:
Video Link: https://youtu.be/uySfyx2TiQc
Topic Brief
You will understand how Google has transitioned from a Search Engine to an Answer Engine. Understand how different search queries result in different format of search results.
Skill(s) the trainee will acquire after completing this topic:
Video Link: https://youtu.be/CAdPmyKt_js