Week 1 – Lectures: 

Topic 1 : Introduction to the Course 

Topic Brief

You will understand the importance of the course and how it can help you earn money. 

Skill(s) the trainee will acquire after completing this topic:

• You will be introduced to the course.
• You will understand the importance of the course and SEO.

Video Link: https://youtu.be/ho3YRnsf_I0

Topic 2 : Introduction to the Course Instructor 

Topic Brief

You will get to know about the trainer, his experience, his relevance to the course and his motivation to teach this course. 

Skill(s) the trainee will acquire after completing this topic:

• You will be introduced to the trainer.
• You will get to know your trainer’s experience, knowledge and motivation.

Video Link: https://youtu.be/sC9dQNOYQ1g 

Topic 3 : How is this Course Structured? 

Topic Brief

You will understand the structure of the course, how to proceed with the course, what to expect and how to prioritize the learning for maximum impact. 

Skill(s) the trainee will acquire after completing this topic:

• You’ll know the structure of the course.
• You’ll know how this course progresses.

Video Link: https://youtu.be/E8NjkhUpda0 

Topic 4 | Getting Started with the Course: Who is this Course for?

Topic Brief

You will understand what you need to get started with this course, who is this course for, who should not attend this course, what kind of expectations should a student has from this course.

Skill(s) the trainee will acquire after completing this topic:

• You will understand the prerequisites of the course
• You will understand if this course is for you or not.

Video Link: https://youtu.be/hPbfVhk7fhY 

Topic 5 | Introduction to Google & SEO: What is Search? Why is Search so Important? 

Topic Brief

You will learn how search is a fundamental behavior of humans and how search for answers, solutions, needs and wants has moved to the digital devices. 

Skill(s) the trainee will acquire after completing this topic:

• Understanding of how search is a fundamental behavior.
• How search has moved to the digital devices.

Video Link: https://youtu.be/JuTgzAv6xYw 

Topic 6 | Introduction to Google & SEO: How many Search Engines are there? Which Search Engines are Important?

Topic Brief

You will understand about different types of searches and the search engines available in the market. You’ll also know about the main search engines for the businesses and SEO.

Skill(s) the trainee will acquire after completing this topic:

• You will get to know about different types of searches.
• You will know how many Search Engines are there
• You will know which search engines are important for businesses and SEO

Video Link: https://youtu.be/wqYPIQdqOFI 

Topic 7 | Introduction to Google & SEO: What is Google? Is it only a Search Engine or a Company? 

Topic Brief

You will get to know Google as a company, its parent company Alphabet and as a Search Engine giant as well.

 Skill(s) the trainee will acquire after completing this topic:

• You will understand what Google is.
• You will understand if it’s only a Search Engine or a Company or both.

Video Link: https://youtu.be/og2RTAMgATc 

Topic 8 | Introduction to Google & SEO: History of Google & Bing Search Engines 

Topic Brief

You will understand how two main search engines evolved over the years.

 Skill(s) the trainee will acquire after completing this topic:

• You will understand the history of Google Search
• You will understand the history of Bing Search
• You will understand how these companies evolved over the years

Video Link: https://youtu.be/xCJ5x6hc8-k 

Topic 9 | Introduction to Google & SEO: How Google Search Works? 

Topic Brief

You will understand how big the internet is and how much information is produced daily all over the world. How Google search organizes this information, how search algorithms work and how does it produce useful responses.

Skill(s) the trainee will acquire after completing this topic:

• You will have an understanding of the internet.
• You will understand how does Google work.
• You will understand how does Google organize the information.
• You will understand how do search algorithms work.

Video Link: https://youtu.be/HpzdiLC5pVs 

Topic 10 | Introduction to Google & SEO: What is Search Engine Optimization?

Topic Brief

You will understand what SEO is and why is it so important in this era of knowledge economy.

 Skill(s) the trainee will acquire after completing this topic:

• You will understand what Search Engine Optimization is.
• You will understand importance of SEO

Video Link: https://youtu.be/9arRSytqLak 

Topic 11 | Introduction to Google & SEO: What are SEO Ranking Factors? 

Topic Brief

You will understand Google’s algorithm and how it performs several logical and mathematical calculations to process, organize and display its search results.

 Skill(s) the trainee will acquire after completing this topic:

• You will understand what SEO Ranking Factors are
• You will understand Google algorithm and how it works

Video Link: https://youtu.be/FxK1Y1je3rY 

Topic 12 | Introduction to Google & SEO: On-page Optimization vs. Off-page Optimization

Topic Brief

You will understand the difference between on-page and off-page optimization and how are they different, yet essential for SEO.

 Skill(s) the trainee will acquire after completing this topic:

• Understanding of On-page Optimization
• Understanding of Off-page Optimization
• Difference between on-page and off-page optimization.

Video Link: https://youtu.be/ucO-liMNDe4 

Topic 13 | Introduction to Google & SEO: Search vs. Social vs. Digital Marketing 

Topic Brief

You will understand the difference between Search Marketing, Social Media Marketing, and overall Digital Marketing.

 Skill(s) the trainee will acquire after completing this topic:

• Understanding of the difference between Search, Social, and Digital Marketing.
• Understanding of how SEO fits in the bigger picture of Digital Marketing.

Video Link: https://youtu.be/ptlDyl5Qzto 

Topic 14 | Introduction to Google & SEO: White Hat vs. Grey Hat vs. Black Hat SEO 

Topic Brief

You will understand the different types of SEO techniques. What is allowed and what is not allowed. What is White Hat and What is Black Hat and how does Grey Hat fits in.

 Skill(s) the trainee will acquire after completing this topic:

• Understanding of White Hat vs. Grey Hat vs. Black Hat SEO
• Understanding of what is allowed and what is not allowed in SEO.

Video Link: https://youtu.be/m_1fX0Jbt4A 

Topic 15 | Introduction to Google & SEO: Organic SEO vs. SEM 

Topic Brief

You will understand the difference between organic search and paid search.

 Skill(s) the trainee will acquire after completing this topic:

• You will understand Organic SEO vs. SEM

Video Link: https://youtu.be/kf2kx8g2WhI 

Topic 16 | Introduction to Google & SEO: How is SEO Profession Different than Development and Design 

Topic Brief

You will learn the difference between SEO profession and other professions like development and design and how they are dependent on each other for a successful SEO job.

 Skill(s) the trainee will acquire after completing this topic:

• Learn how is SEO profession different than Development and Design.
• Learn how these three skills can work together for a successful SEO job.

Video Link: https://youtu.be/0LhR-lwPBqs 

Topic 17 | Why Google?: What is Content? 

Topic Brief

You will understand the content and how many formats of content do we regularly see on the internet.

 Skill(s) the trainee will acquire after completing this topic:

• Understanding of what is content.
• Understanding of how many formats of content do we regularly see.

Video Link: https://youtu.be/FqmWM11_QaE 

Topic 18 | Why Google?: What is Google's Mission? 

Topic Brief

You will have understanding of Google's Mission and how its one line Mission Statement has been driving the whole company and all the products they build since 1998.

 Skill(s) the trainee will acquire after completing this topic:

• You will understand what Google's mission is.
• You will understand how Google’s one line mission statement has been driving the whole company

Video Link: https://youtu.be/uySfyx2TiQc 

Topic 19 | Why Google?: Difference between a Search Engine & an Answer Engine? 

Topic Brief

You will understand how Google has transitioned from a Search Engine to an Answer Engine. Understand how different search queries result in different format of search results.

 Skill(s) the trainee will acquire after completing this topic:

• Understanding the difference between a Search Engine & an Answer Engine.
• Understand how Google has transitioned from a Search Engine to an Answer Engine

Video Link: https://youtu.be/CAdPmyKt_js